Our strategy

Our strategy is as simple as it is effective.

We want to be the number one retailer based on customer satisfaction, financial performance and employee satisfaction, double the turnover of Netto International and multiple that of our online businesses, remain lean and agile, while building a sustainable and resilient business for the future.

 

1. Number one retailer

We want to be the number one retailer based on customer satisfaction, financial performance and employee satisfaction.

2. Double the turnover 

We want to double the turnover of Netto International and multiple that of our online businesses.

3. Remain lean and agile

We want to remain lean and agile, while building a sustainable and resilient business for the future.

Rethinking retail

Founded in 1906, Dansk Supermarked Group has always put our customers’ needs at the heart of all of the company’s actions. Combining strong values and sound business practice, Dansk Supermarked Group has grown to become the largest Danish retail company operating 1,400 stores in Northern Europe.

Every day, almost 47,000 employees across Denmark, Germany, Poland and Sweden seek to deliver the best possible shopping experience to more than two million customers who visit the stores.

The desire to innovate and change to the benefit of the customers has remained a mainstay in Dansk Supermarked Group. It is part of the company’s heritage to rethink retail, and Dansk Supermarked Group will continue to strive for setting new standards for the industry - both abroad and at home.