Dansk Supermarked Group is committed to maintaining a strong CSR agenda. We realise that this is a never-ending journey, and over the coming years our initiatives will expand both in numbers and scope – while monitoring the value provided to the business and to the challenges facing us all.
In 2015, the United Nations launched the Sustainable Development Goals, which were adopted by 193 countries. The global sustainable development goals are meant to give direction to nations, as well as organizations and companies, in attempt to make us all pull in the same direction with the capacities we have available to us.
In order to impact on the global challenges the Group has identified three key priorities within the sustainable development goals that are logically linked to our business. Our future CSR priorities are:
We give all employees an opportunity to succeed within their job and provide everyone, regardless of gender, culture and background, great career options.
Having 51.000 employers, we are a very large employer in all of the countries where we operate and we strive to reflect the society, that we are a part of. Therefore Dansk Supermarked Group is one of the most diverse companies in Denmark.
It is important for us to ensure the healthy living and well-being of both employees and customers. We do this, first and foremost, through ensuring the safety of our employees and safe products in our stores.
In our stores we provide a balanced selection of products that support healthy living and well-being, and we offer our employees fitness related benefits.
More and more customers consider factors beyond price and quality when they go shopping. They look at food safety, country of origin and information on the labelling. They consider whether the product is organic, contains sustainable ingredients or lives up to animal welfare standards.
We continuously update our sourcing practices to ensure that our products are produced under responsible conditions.
To learn more about our priorities, our targets and performance please have a look at our CSR report 2015.
When the UN Guiding Principles on Human Rights were launched in 2011, one of the first questions that presented itself was: which human rights are relevant to us? This was immediately followed by a second question: how do we impact these rights and where?
Interested in getting the answers please read more at "Read more".
We place severe demands on our products and constantly strive to maintain a high level of sustainability in our range of products. We therefore maintain a strong focus on the environment and on responsible products in our decision-making.
Among other things, this is exemplified through our aim of solely selling sustainable fish, shellfish and fish products before the end of 2019, as well as our aim for all palm oil in our own brands to be sustainable before the end of 2018.
We aim to have all labels on our own tuna brands include information about both stock, area of fishery and producer as well as fishing gear. On our own brands the fishing gear will not include Purse Seine with FADs (Fish Agregating Devices), as fishing in free-swimming schools is the most sustainable.
We expect our own tuna labels to include this information in the course of 2017.
By the end of 2019, any fish item in our stores must be labelled with either the MSC or ASC label, or meet comparable standards.
Since 2013, we have been working with WWF to promote the Marine Stewardship Council (MSC) and Aquaculture Stewardship Council (ASC) labels on fish and shellfish, whether fresh, frozen or canned, as well as on pet foods and food supplements.
By the end of 2019, any fish item in our stores must be labelled with either the abovementioned labels, or meet comparable standards.
We want to give our customers the opportunity to choose responsibly when buying products with palm oil. This is why we have a clear aim for all palm oil used in our own food products to be sustainable before the end of 2018.