CSR strategy

Dansk Supermarked Group is committed to maintaining a strong CSR agenda. We realise that this is a never-ending journey, and over the coming years our initiatives will expand both in numbers and scope – while monitoring the value provided to the business and to the challenges facing us all.

Tax contributions

At Dansk Supermarked Group we recognize that our taxes and duties are important contributions to welfare.

With a strong focus on tax compliance in all the countries in which we operate, we strive to communicate transparently within the tax area by meeting all specific stakeholders interests.

We do not operate companies in low tax jurisdictions and we do not utilise special tax optimisation models designed with the purpose of tax avoidance.

“We are proud of the total tax contribution we made to welfare society. Obviously we strive to maintain a competitive tax level in a fair and responsible way, but at the same time we make every effort to pay the correct amount of taxes and duties according to both national and international tax laws and regulations”.

Anders Hagh, CFO

Our anti-corruption policy

We have a policy on anti-corruption that all employees are committed to comply within.

Human rights in our value chain

When the UN Guiding Principles on Human Rights were launched in 2011, one of the first questions that presented itself was: which human rights are relevant to us? This was immediately followed by a second question: how do we impact these rights and where?

Interested in getting the answers please read more at "Read more".

The UN Sustainable Development Goals

In 2015, the United Nations launched the Sustainable Development Goals, which were adopted by 193 countries. The global sustainable development goals are meant to give direction to nations, as well as organizations and companies, in attempt to make us all pull in the same direction with the capacities we have available to us.

Our responsibility is global 

In order to impact on the global challenges the Group has identified three key priorities within the sustainable development goals that are logically linked to our business. Our future CSR priorities are:

1. Equal access to jobs and careers

We give all employees an opportunity to succeed within their job and provide everyone, regardless of gender, culture and background, great career options. 

Having 51.000 employers, we are a very large employer in all of the countries where we operate and we strive to reflect the society, that we are a part of. Therefore Dansk Supermarked Group is one of the most diverse companies in Denmark.


2. Healthy living and well-being

It is important for us to ensure the healthy living and well-being of both employees and customers. We do this, first and foremost, through ensuring the safety of our employees and safe products in our stores.

In our stores we provide a balanced selection of products that support healthy living and well-being, and we offer our employees fitness related benefits.


3. Responsible consumption and production

More and more customers consider factors beyond price and quality when they go shopping. They look at food safety, country of origin and information on the labelling. They consider whether the product is organic, contains sustainable ingredients or lives up to animal welfare standards.

We continuously update our sourcing practices to ensure that our products are produced under responsible conditions.

CSR Report 2016

To learn more about our priorities, our targets and performance please have a look at our CSR report 2016

Focusing on the environment

We place severe demands on our products and constantly strive to maintain a high level of sustainability in our range of products. We therefore maintain a strong focus on the environment and on responsible products in our decision-making.

Policies on fish and palm oil

Among other things, this is exemplified through our aim of solely selling sustainable fish, shellfish and fish products before the end of 2019, as well as our aim for all palm oil in our own brands to be sustainable before the end of 2018.

Information on our own tuna brands

We aim to have all labels on our own tuna brands include information about both stock, area of fishery and producer as well as fishing gear. On our own brands the fishing gear will not include Purse Seine with FADs (Fish Agregating Devices), as fishing in free-swimming schools is the most sustainable.

We expect our own tuna labels to include this information in the course of 2017.

Fish and shellfish

By the end of 2019, any fish item in our stores must be labelled with either the MSC or ASC label, or meet comparable standards.



Sustainable fish and shellfish by the end of 2019

Since 2013, we have been working with WWF to promote the Marine Stewardship Council (MSC) and Aquaculture Stewardship Council (ASC) labels on fish and shellfish, whether fresh, frozen or canned, as well as on pet foods and food supplements.

By the end of 2019, any fish item in our stores must be labelled with either the abovementioned labels, or meet comparable standards.

Sustainable palm oil by the end of 2018

We want to give our customers the opportunity to choose responsibly when buying products with palm oil. This is why we have a clear aim for all palm oil used in our own food products to be sustainable before the end of 2018.