Netto introduces deposits on plastic bags in Denmark as part of ambitious plastic initiative

 

Netto is the first Danish grocery retailer to introduce deposits for plastic bags. This is taking place as part of a new partnership between the Danish branch of World Wide Fund for Nature (WWF) and Dansk Supermarked Group, which owns Netto. The cooperation will ensure that plastic from the shops does not end up in nature as waste.

Plastic must be removed from nature, and unnecessary plastic must come to an end. This is why Denmark’s largest retail company, in conjunction with the environmental organisation WWF Denmark, is finding new solutions to the world's plastic problems at home and abroad. Together, the parties will launch a number of initiatives which, among other things, will remove unnecessary plastic in the Group's own products and packaging, ensure that as much plastic as possible is recycled, and introduce new and more sustainable plastic products. Finally, Dansk Supermarked Group and WWF Denmark will collect plastic that has already ended up in nature, so the world's wildlife can get a much needed respite.

Deposits on plastic bags is the first step in the partnership between WWF Denmark and Dansk Supermarked Group, which operates the grocery chains føtex, Bilka and Netto. The objective is to reduce plastic pollution and support the development towards all plastic being reused or recycled.

The first initiative in a long-term measure 

Every year more than 300 million tonnes of plastic is produced, and a perilously large portion ends up in nature, where it slowly damages the planet's fragile wildlife.  This is something that Dansk Supermarked Group and WWF Denmark want to change.

Netto will be the first Danish grocery retailer to introduce deposits for plastic bags. This will counter the growing problem of plastic waste in nature and ensure that bags are not just used once and then thrown away. The deposit scheme will ensure increased reuse and better recycling when the bags are handed over in Netto shops instead of ending up as garbage bags, for example, as they do with many shoppers today.

The profits from the deposit scheme will go to WWF Denmark’s huge work in removing plastic from nature and reducing plastic pollution in Denmark and abroad.

The deposit is initially being introduced in all Netto shops on Funen from April 16th, where all specially designed bags will be provided with deposits. Possible profits from the deposit scheme will go to WWF Denmark’s work to reduce plastic waste globally. If the initiative works, the deposit scheme is expected to be extended to all of Netto’s almost 500 shops in Denmark as well as abroad, where Netto operates more than 800 shops spread over Sweden, Poland and Germany. The first experiences with the deposit scheme, which Netto will cover the costs for, should help to find practical solutions to the world's huge challenges with plastic pollution.

A new study from the Environment Ministry shows that right now, traditional plastic bags outperform alternatives such aspaper bags or bio-based plastic bags when comparing the environmental lifecycle impacts of the bags, assuming they do not end up in nature. Netto’s new deposit system is most sustainable if customers reuse the bag several times before it is recycled, instead of just being discarded.

Netto is the first Danish grocery retailer to introduce deposits for plastic bags

This will counter the growing problem of plastic waste in nature and ensure that bags are not just used once and then thrown away.

 

Facts on deposits on plastic bags

  • Netto is running a test from April 16th with deposits on custom-designed plastic bags. This is taking place at all Netto shops on Funen.
  • In the test period, customers will pay a deposit of 50 Danish øre for each bag purchased.
  • The bags can be returned to the cashier and 1 Danish kroner will be handed over in return. The difference is paid by Netto.
  • Returned bags will be collected and handed over for recycling.
  • If the choice is made not to return the bag, then the deposit profit will go from Netto to WWF Denmark, which Dansk Supermarked Group and Netto are cooperating with through a joint partnership on plastic.
  • Netto sees the new deposit system as an investment where spending goes to a good cause – namely to reduce plastic pollution.
  • Excess deposits from the cooperation will, among other things, be used to remove plastic from nature in Denmark and abroad, as well as to put more focus on finding new and sustainable plastic solutions at home.

Facts on the Dansk Supermarked Group and WWF Denmark partnership

Our commitment:

We will fight against plastic from our products, stores and logistics ending up in nature.

Our ambition:

We strive to

  • Use LESS plastic and other packaging materials
  • Secure BETTER reuse and recycling of plastics
  • Provide MORE information and choice to customers

Our target:

  • All plastic packaging used for transportation is reused or recycled by 2020
  • 100 % recyclable or compostable packaging used in private label items by 2023
  • Single-use plastics is phased out by 2021
  • Intentional use of microplastics in private label items phased out